Our Story
ABOUT
MIDTOWN
OLD SCHOOL BARBERSHOP.
NEW SCHOOL TALENT.
MidTown Barber Shop was built on a simple idea: St. Helena deserved a real barbershop. A place where the craft is respected, the atmosphere is welcoming, and every client walks out looking their best.
Founded by Noel Bito, MidTown quickly became a cornerstone of the St. Helena community. With over 15 years of combined experience, our team of licensed barbers has served thousands of clients — from first haircuts to wedding-day cuts — with the same level of care and precision every time.
We're located right on Main Street, in the heart of the Napa Valley. Walk-ins are always welcome, but we recommend booking ahead through Booksy to guarantee your spot with your preferred barber.
Craft First
Every cut is treated as a work of craft. No shortcuts, no rushing — just skilled hands and a sharp eye.
Community Rooted
We're not just a barbershop. We're a gathering place for the St. Helena community, where everyone is welcome.
Napa Valley Proud
Born and built in the heart of wine country. We take as much pride in our work as the valley takes in its craft.
The Team
Meet the Barbers
Noel Bito
Noel has been behind the chair for 14 years, and every one of them has been spent building something real. He opened MidTown to bring a modern classic barbershop to St. Helena — a place with something for everyone, from older gentlemen to young kids. His most requested services are haircuts and beard work, with short and bald fades being his bread and butter. Outside the shop, you'll find him cycling with Luis, running, hitting the gym, or chilling with his kids. What keeps him going? The people. The connections he's made with clients over the years go well beyond the chair.
Luis Hurtado
Luis has been cutting hair professionally for nearly 8 years and has been part of the MidTown family for 4 of them. He was brought in by Noel and eventually made it his home — and it's easy to see why he stayed. Luis specializes in traditional haircuts and bald fades, and what he loves most about the job is the people. Meeting new faces every day, making genuine connections, and seeing clients leave looking and feeling their best is what drives him. When he's not in the shop, you'll find him out cycling with Noel.
Alex Zavalza
Alex has been cutting professionally for 4 years and has spent nearly all of that time right here at MidTown. Her approach is simple: really listen. Even when a client struggles to put into words exactly what they want, Alex takes the time to understand and deliver. She loves the feeling of making someone look fresh and feel good about themselves — that's what gets her to work every day. Outside the shop, she's all about family time and football.
Dominic Martin
Dominic has been cutting hair for 3 years, and from day one it never felt like work — it's a genuine passion. He specializes in bald fades and tapers, which also happen to be his most requested services. When he's not in the shop, Dominic plays guitar and stays active with running. He embodies the MidTown vibe perfectly: professional and skilled, but laid back and easy to be around.
Find Us
RIGHT ON
MAIN STREET
We're located at 1080 Main St in the heart of St. Helena — easy to find, with street parking right out front.